Agri Gold Healthcare Division
Herbs and Health Care division has been offering a range of over 35 health care products and 150 ‘sastric ayurvedic preparations’ under single and multiple formulations. The regular R&D efforts have developed a vide range of over 70 products for beauty/personal care solutions. Focus is on providing health care as prescribed in traditional Indian medicine ‘Ayurveda’. Efforts are oriented towards establishing a chain of ‘Ayursukha’ treatment centers across the country bringing all possible therapeutic treatments under one roof.
The Indian Health Care industry is estimated at $ 17 billion and has been growing at 13% per annum. This growth will be at the same pace for the next 6 years. Currently medical tourism accounts for only 5% of this and is expected to earn about 10000 crores INR by 2012 (CIIMcKinsey study in 2005) in view of the huge cost difference (200% – 800%) between health producers across the globe. The global leaders, Unilever and Lakme, focusing on the ‘oriental treatments and therapy centers’ is a reflection of the opportunity not to be spared. Agri Gold group, with its vast experience and knowledge in Ayurveda and the related therapies, has set up ‘Holistic Healing Centers’ at Vijayawada, Visakhapatnam, Chennai and Bangalore and is now setting up ‘Holistic Healing Villages’ at Vijayawada and Visakhapatnam bringing Ayurveda, Physiotherapy, Fitness, Herbal Beauty, Yoga under one roof.